The New PR - In many companies, concern for corporate social responsibility has no home. Large companies in Europe have a CSR office; American companies have ethics and compliance officers, but for many management of CSR variables is tossed about on the seas of circumstance. John Friedman, of Sustainable Business Network of Washington, DC has come up with a suggestion: communications and public relations offices and staff should embrace CSR as an extension of their value-added service to the company.
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