Since the intent of the Caux Round Table for Moral Capitalism is to offer practical help and not be too overly conceptual, discursive and academic, we consistently seek to provide you with evidence of alignment between our recommendations and wider perspectives on business and financial realities.
Recently, I was sent a paper by McKinsey & Company on “purpose.” I have excerpted portions which validate our emphasis on vision and mission as determinative of success with stakeholders and so as drivers of profit and growth in a firm’s equity valuation.
Responsibility – of a person or an organization – reveals itself in mindful intentionality. Purpose has become a trendy word in the last year, or so, for highlighting our intentions. As the McKinsey paper advocates, purpose focuses our intentions into a channel of dedication and collaboration leading to success.
You may find the paper here.
The full version can be found here.
I welcome your thoughts on these recommendations.