Get “Moral Capitalism” at 40% Off!

Berrett-Koehler, the publisher of Moral Capitalism, is having a holiday book sale now through December 15. They’re offering a 40% discount on books bought through its website here.

To get the discount, enter the code ONWARD at checkout.

Moral Capitalism, published in 2003, has withstood the swings of fate and the ravages of time very well. It has just been translated into Russian. The premise of the book was validated last year by the Business Roundtable and World Economic Forum (WEF) in their endorsements of “stakeholder capitalism” as the purpose of business enterprise.

But neither the Business Roundtable nor WEF provided a theory integrating moral factors with microeconomics in a workable theory of the firm. Nor has the U.N.’s Global Compact or its Sustainable Development Goals provided such a useful theory to guide business practice. Nor has the investment community, with its very recent fascination with its environmental, social and governance (ESG) outcomes for enterprise.

What has stood the test of time may be reliable. As the author, I prefer to defer to the judgments of others, but I do want to let you know of the opportunity to buy Moral Capitalism at a good price.