A Japanese Approach to Moral Capitalism

I recently read a short book by Kengo Sakurada, President and CEO of SOMPO Holdings, titled Bushido Capitalism: The Code to Redefine Business for a Sustainable Future.

Sakurada takes the ethic of Bushido, the way of service as a Samurai, as interpreted by Inazo Nitobe.  Nitobe wrote his book, Bushido: The Soul of Japan, in English for publication in New York in 1899.

I was taken by Sakurada’s recommendation of this virtue ethic for business because another Japanese business leader, Ryuzaburo Kaku, then CEO of Canon, contributed his Japanese ethic of kyosei to the Caux Round Table Principles for Business, the basis for a moral capitalism.

The experience of the Japanese over the centuries in articulating a balance between individual mindfulness – Zen – with participation in natural environments and community – Shinto – has given their culture insights into living well through virtue ethics.

The Bushido code has 7 principles, each of which Sakurada applies to business to enhance both its profitability and its sustainability.

The first principle is justice – achieving success through assuming responsibility.  Self-seeking narcissism won’t work.  Decisions must be supported by reasoned consideration and be in the interest of the many.

The second principle is courage.  Courage is needed to constantly ask questions, scrutinize everything high and low, near and far and be ready to leave the status quo behind.

The third principle is a duty of care.  Empathy, compassion, even a tenderness towards others, keeps them within the compass of our lives.  This principle is to acknowledge our emotions and not suppress them.

The fourth principle is politeness.  This should be a natural, free-flowing, outward manifestation of a sympathetic regard for the feelings of others.  Sakurada advises that respect should never be conditioned on selfish benefit.

The fifth principle is veracity.  This requires never exaggerating or underplaying your skills and being brave enough to admit mistakes and acknowledge your limits.

The sixth principle is honor.  Honor comes to us when we act as if we deserve to be honored and esteemed by others.  How you think of yourself in providing service and meeting your responsibilities rebounds in how others do or do not show you honor.

The seventh principle is loyalty.  Loyalty is commitment; accepting a vocation or higher calling which makes demands on you and tests your selflessness.  The virtue of loyalty enhances one’s ability to work with stakeholders.

In thinking about these virtues, I am reminded of the sensibility of the American poet, Robert Frost.  In his poem, “Stopping by Woods on a Snowy Evening,” he was evocative of a life worth one’s commitment to excellence:

Whose woods these are I think I know.
His house is in the village though;
He will not see me stopping here
To watch his woods fill up with snow.

My little horse must think it queer
To stop without a farmhouse near
Between the woods and frozen lake
The darkest evening of the year.

He gives his harness bells a shake
To ask if there is some mistake.
The only other sound’s the sweep
Of easy wind and downy flake.

The woods are lovely, dark and deep,
But I have promises to keep,
And miles to go before I sleep,
And miles to go before I sleep.

The Creative Capacity of Capitalism?

These past couple of years, I have found myself more and more keen to find “facts” with which to advocate the objective constructiveness of the Caux Round Table principles of moral capitalism.

I presume that we have, in fact, passed into a “post-truth” global epistemology for the human endeavor. Facebook and Twitter decide on what facts are true to them. Xi Jinping thinks in terms of facts which will validate and extol his “China dream.” Intolerant Muslims will kill to impose their narratives on the rest of us. Joe Biden tells Americans to “follow the science.” But which scientists does he consider unimpeachable? Same with other ideologues. Intellectually and emotionally, we are drowning in narratives created – might I say, fabricated? – without respect for realities which do not yield themselves to the cause of human willfulness and narcissism.

To swim through the great waves of this inhospitable, post-modern geist, I look for stubborn facts, hard facts which resist any reframing to subordinate them as proof-points for our self-referential narratives.

So, I was delighted to read on the first day of 2022 some facts which point to an appreciation of capitalism.

What excited Adam Smith about the new economic system of wealth creation he saw emerging around him in the late 18th century was its capacity for innovation, disruption and bettering of the human condition. Since then, many advocates of capitalism have also looked to the creative destruction drive of free markets and rich-taking by private capital.

A corollary observation has been that small enterprises employ the majority of workers and new firms are the source of most innovation. The big firms are not always the best and the brightest when it comes to innovation and effective response to change and customers.

Now, in the U.S., it has been a worrisome concern for some social economists that large firms have taken on more and more market share and that the number of startup firms has been declining for years. Now, most industrial sectors in the U.S. are dominated by 3 or 4 big firms.

However, something to the contrary has happened in the US.

According to the U.S. Census Bureau, more than 4.4 million new businesses were created in 2020 – the highest total ever recorded. It’s also a 24.3% increase over 2019 and 51% higher than the 2010 through 2019 average.

While the 2021 numbers aren’t in yet, more than 500,000 businesses were started in the first half of 2021 alone and this during a pandemic.

I would hazard a guess that it was the very threat of, the disturbances created by the pandemic which provoked some Americans to, on their own without elite direction or government patronage and reduction of risk, to start a private business seeking to serve the needs and wants of others.

Notice of Caux Round Table 2022 Global Dialogue at Mountain House in Caux, Switzerland

In partnership with the Initiatives of Change Business and Economy Program, we are planning on a Global Dialogue at Mountain House in Caux, Switzerland, for July 30 and 31, 2022.  Most participants have, in the past, arrived on Friday before the meeting and then leave the following Monday.

If you have never been to Mountain House, travel is quite easy.  At the Geneva Airport, (or train station if you arrive by train) you buy a train ticket for Caux and then catch a train for Montreux. The trip is about an hour, as I remember, or less.  Once at the Montreux station, you walk via an underpass to another platform to catch a cog wheeled train up the mountainside to Caux, a small hamlet.  Then, you walk 2 minutes to Mountain House.

Alternatively, the drive from Geneva to Caux is easy and well-marked.

Mountain House has been the setting for many sessions on reconciliation since opening as a conference center after WWII.  The first sessions brought former enemies from France and Germany together and laid a moral foundation for the European Union.  In 1986, Mountain House welcomed business leaders from Japan, Europe and the U.S. to confront and rise above trade rivalries in the first gathering of the Caux Round Table.

Today, as we shift from one era – the post-WWII order seeking international comity and peaceful idealism – to something, as yet, undefined, but, perhaps, a return to the realpolitik of nation state willful self-assertion and geo-political rivalries among economies and cultures – dialogue and reconciliation is still most needed.

Please join us to make your personal contribution to the legacy of Mountain House.  You may find the proposed agenda for the Global Dialogue here.

We will confirm the agenda, conference fee and accommodation costs later.

Please do save the date.

Christmas Stockings and the Morality of Capitalism

A somewhat off the wall article in the Wall Street Journal makes a case, by accident, for the value of capitalism.

The article was a short note on the history of Christmas stockings, part of the Christmas holiday ritual developed in the 19th century in Europe, especially in England.

One part of the innovative middle class celebration of Christmas was for children – Santa Claus, who brought gifts to children who had been nice, not naughty, during the year, then ending. Small gifts were put in stockings, hung from a mantle over the fireplace.

Stockings used for that special purpose evolved from stockings made for daily wear.

The first modern stockings were knitted by hand and by a machine invented in 1589 called a stocking frame. Foot-powered stocking frames evolved over time. By the mid-18th century, England had some 14,000 stocking frames. Stockings were no longer only for the aristocracy. Very ordinary people could acquire such status coverings for their legs.

In mercantilist France, stocking frames were restricted to protect hand workers.

In 1758, Jedediah Strutt invented a way of incorporating the purl stitch into the making of the fabric, resulting in ribbed stockings. With his profits, Strutt financed the first spinning mills built by Richard Arkwright, whose invention of the water frame transformed cloth making from a low-productivity craft to an industrial product. Arkwright’s invention took only minutes to make enough wool yarn to make a pair of knee socks, when previously that task would have taken five hours.

Cotton hosiery, more desirable than wool, was one of the first consumer products made from the newly abundant thread. What could be produced in quantity could profitably be sold at lower prices and so could become more affordable to more people and so also more abundant in the lives of the many.

And Christmas stockings, too, could become part of most every English family’s Christmas celebration.

Thanks to the capacity of capitalism to evolve technology, expand and expand productivity, new wealth, including ownership of stockings, was created, which could more inclusively devolve to the people.